August is National Water Quality Month and Lightning Labels, an all-digital label manufacturer in Denver, CO, USA, is excited to mark this important ecological awareness campaign. The event spans the whole month, and this year, the National Parks Conservation Association is using it to bring attention to the pollution that afflicts some of the United States’ rivers, lakes, ponds and streams in or near national parks. With more knowledge of which bodies of water are polluted, state governments can take action to conserve them and restore them to health.

Water brands – make a connection
Making a connection between National Water Quality Month and a bottled water brand is a move that carries several benefits. While raising awareness of this month, the manufacturer can create a strong connection between positive ecological action and its product, an association that may carry weight with consumers. It’s very easy to make this link – a print run of custom water bottle labels from Lightning Labels can transform products and help the worthy cause of clean water conservation.

Using high-resolution custom bottle labels, brands can add the beauty of nature to their packaging, with bright colors evoking the precious outdoor spaces that National Water Quality Month is dedicated to protecting. By putting an ecological message front-and-center on bottle labels, companies may be reaching consumers who haven’t thought about the issue of water quality. Getting these individuals involved in conservation is a noble cause, and it could create a lasting positive association with the brands.

“We here at Lightning Labels believe in the message of National Water Quality Month, which puts a much-needed spotlight on the health of our nation’s bodies of water,” says Lightning Labels Director of Business Development, AnneMarie Campbell. “We’re excited about our ability to help brands celebrate this month.”

Celebrate throughout August and beyond
August is a good time to take a stand on ecological matters via water bottle labels. This focus can be continued afterwards and become a running theme in brand identity. “There is still time to launch such an effort, as Lightning Labels promises rapid turnaround times and can process orders of any size,” adds Campbell. 

Major brands and local specialty providers alike can align themselves with conserving water and keeping it clean. Furthermore, one-off print runs designed for specific events are available, meaning that gatherings based around National Water Quality Month can promote specific missions, such as the National Parks Conservation Associations efforts, through attractive, high-resolution water bottle labels. “Raising awareness of this worthy cause is simple for water manufacturers,” Campbell concludes.